![]() ![]() In many ways, Google Business Profile is like managing a social media profile aimed specifically at local businesses. The recent move by Google is geared toward positioning the platform as the best tool for your local business to get discovered, improve your online presence, reach potential customers, and continue the communication with them. So what exactly is changing? What does this mean for your medical practice? And what action do you need to take? Don’t worry we’ve got you covered. That said, ensuring your medical practice is up-to-date with its Google Business Profile and any changes to the platform is now more essential than ever. Hence, it’s essential to make sure you’re monitoring questions and inquiries through direct messages. Remember that Google is also a relatively powerful direct messaging platform and gaining quick adoption by users globally. That information includes things like your business hours, address, website, phone number, attributes, health and safety information, service information, etc. Google My Business (now Google Business Profile) is one of the most essential pieces to ensure that those searches lead directly to your practice and, more importantly, directly to the information they’re looking for. Most of your potential patients will be coming from the local areas surrounding your medical practice and searching for your business using either Google Maps or Google Search.įACT: Search terms like “Medspa near me” or “Best plastic surgeon in ” are among the most common in the aesthetic medical industry. ![]() įor the aesthetic medical field, this fact is especially true. And Google is the runaway leader in that category, receiving about 86% of search traffic worldwide in 2022. In today’s ever-expanding digital landscape, consumers of every age and demographic use online search as the default way to find products and services. Those changes are officially underway in 2022, so it’s important to know what’s changing, what’s not, and what that means for your medical practice. In late 2021, Google announced that significant changes to Google My Business were looming. However, there is no guarantee that your own photos will be displayed more prominently.Three things in life are certain – death, taxes, and Google changing its platforms. When adding photos, you have better control over what users see when searching for your business. If a business uploads the photos, they’ll be tagged “By owner”. Google distinguishes between photos posted by the owner and by customers. If you have multiple locations, it’s a good idea to upload photos unique to each location wherever possible. We recommend uploading photos regularly (every week if possible) and a variety of images, including the exterior, interior, product, and staff photos. Since the photos are displayed in chronological order (from newest to oldest), the recent photos seem to have an advantage. On mobile, it’s also written when the latest photo was added. Google shows the latest photos in a separate tab and puts them in front (after All). Also, customers would rather choose a business that has up-to-date information and photos. One of its criteria is whether a Google My Business listing is frequently updated. Google’s algorithm determines which businesses stay on top of search results. You should, however, ensure that the people on your photos are not identifiable or you have got permission to use those photos on your website or social accounts. We think it’s more realistic to add photos with guests on them. Restaurants often add photos of empty dining rooms and tables. They’ll be found and removed by Google because they don’t provide an accurate depiction of your business. Tip: Make sure that your photos don’t look too “stylized”, your customers know when photos are too perfect. ![]() Lots of tutorials, tips, and tricks about food photography are available online. It’s nowadays possible to make excellent photos with a smartphone. To regularly post photos, for example, of the new menu creations at your restaurant, you can’t always rely on a professional photographer. Ideally, you should get a professional camera or hire a professional photographer to make good photos of your business. What are high-quality photos that will make you look best on Google? ![]()
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